SEO has been a huge part of marketing in recent years. According to Forbes, SEO helps brands increase their credibility and trust with potential customers. This is just one reason why it’s such an important part of a company’s overall digital marketing strategy. If your digital marketing feels lackluster, it’s time to review your SEO practices. Continue reading to learn more about SEO as a key part of digital marketing.
Migration to Mobile-Friendly Sites
Perhaps one of the biggest changes to the online world in recent years is the importance of mobile-friendly websites. It’s no longer enough to have an engaging website that looks amazing when it’s accessed via a laptop or desktop computer. In order to rank in today’s online world, you’ve got to have a site that looks great on a smartphone or tablet. That’s just the reality. Without such a site, your brand will be quickly outpaced by the competition. If you have questions about how to make your site more mobile-friendly, it’s time to work with a professional digital marketing agency.
Content Quality Valued Over Quantity
Gone are the days when stuffing a bunch of keywords onto a page was enough to yield some decent search results. Now, it’s the quality of your content. Keywords are still an important part of digital marketing, but they are now in the back seat position behind content quality. If you’re not getting the results you want, it may come down to the quality of your content. Revamping your publishing schedule can also help sites to rank higher. When it comes to digital marketing, there are many different moving parts that all need to be coordinated.
Common SEO Practices Improve the User Experience
When all is said and done, a strong digital marketing strategy will not only help your site rank higher, but it’ll also give visitors to your page a better experience. And what’s better at attracting customers than a high ranking and quality content? It’s a win-win situation for you and your prospective market. You get the ranking you want and need, and they get to engage with a site that’s well-designed, informative, and easy to navigate. Keeping ahead of the pack can feel like shooting at a moving target, but good SEO practices can help.
Is it time to give your overall digital marketing strategy a refresh? Contact Enclave Digital today and schedule an introductory consultation to learn more about our services.